Using Google AdWords on Your Small Business Website
The key to deciding if you want to use AdWords is determining your intended business model. If you’re selling a product or service that is offered by you, you probably won’t want to put up ads - the customer is at your site ready to make a buying decision; no need to invite them to go elsewhere.
However, there are many profit models in the world of online business. There is the content model, where you put up your thrilling content which attracts viewers, then advertise at them with ads related to your content. Read the rest of this entry »
