Competing Against the Big Companies
It can be discouraging to be in a position where you have to contend with big companies in your field, and you’re just a small, struggling start-up. Big corporations are intimidating: they can buy you up out of petty cash, steal customers by beating your prices, and drop little bombs on your day like opening a new chain right across the street from you. What can you do?
Take advantage of your strengths, and build on them. These are a number of things which a small business can do that a larger business can’t. Read the rest of this entry »
