Keyword Optimize your Small Business Website

This is amazing, but it seems that not all small businesses have a website. If they do, then it is often poorly structured and has no search engine optimization. This is a big mistake as how can you expect the search engines to find you.

What are Keywords?

Keywords are one of the ways people find you on the Internet. We all use search engines (e.g. Google) to find what we are looking for. What we type into the search bar is what become the keywords.

Good keyword optimisation can be the difference between the search engines finding you.

Use a Keyword Tool to help your Web Marketing

If you want your small business website seen by the masses then one of the things you need to do is optimize your website is good keyword use. The key for small businesses with websites is to anticipate what keywords people will search for when they look for a topic related to your business.

For example, if you have the top spot on Google you are likely to get at least 40% of your visitors clicking on your website when searching for certain keywords. If you want more customers then you need more people coming to your website.

Watch this video for a quick SEO tip
http://au.youtube.com/watch?v=5OXnYgMlZTk&feature=related

What you need to do when choosing your keywords is to find ones that are directly relevant to your business that do not already have too many other web pages competing for the same keyword or keyword phrase.

To help you do this you can use a free keyword tool where you type in a phrase or keyword and it gives you lists of the words and terms that people search for when using a search engine like Google.

How to Select the right Keywords for your Website

If you do not think you can pick the right keywords for your small business website then find someone who can. Talk to your website designer and ask their advice. They are unlikely to know a lot about search engine optimisation but they should be able to point you in the right direction.

If you are going to hire someone to do the keyword optimization then make sure they know what they are talking about. Make sure that whoever you hire understands the difference a single letter can make. For example, which website would you rather own with a number one place on Google – using the keywords ‘freelance writer’ with 1600 hits a day or ‘freelance writers’ with a 100 hits a day?

Some keyword specialists will use keywords that are so common you will never have a chance of beating all the other websites that use the same keywords as you. Others may not understand your small business and may miss refining the search. For example, clients looking for a dog trainer will look for one in their local area rather than for one overseas. So, instead of simply typing in dog training someone in London would type in London dog training. So this is how you need your small business website optimized for the search engines.

Once your writer has done a keyword search and you have decided on the right keywords to use, you are ready to start having your website optimised for the search engines.

Your keywords need to be used strategically throughout your website as well as in the text your visitors read. If you use a keyword too many times then Google could slap you and ban you. Too few uses of keywords and you will just remain invisible. Work with a good writer who knows how to maximize the use of keywords on your website.

Your writer can also write keyword rich articles for submission to article sites that provide one way links back to your website.

If you get your keywords right they become the foundation on which you can base all your other marketing strategies on to drive more customers to your website.